I've worked the warehouse line, driven the forklift, read the blueprints, managed purchasing, sold the advertising, built the websites, arranged the financing, put AI to work for small founders and opened 20 businesses of my own. Now I advise small business owners and train their teams — everything you need to grow, in one place.
Founder & Small Business Adviser
I don't advise from a distance. I've done the work your people do — which is why I can train them.
The warehouse line, shipping and receiving, forklift operation, a welding shop, blueprint reading, handyman services and retail. I know what a shift really looks like.
Purchasing manager for an industrial company, business financing for owners and financial planning. I know where the money goes — and where to find more.
Sold Yellow Pages advertising, helped businesses with print and online presence, owned a marketing agency building websites and online platforms, and helped small business founders put AI tools to work.
Opened 20 businesses of my own and advised more than 20 business owners in 2026. I've made the calls you're making right now.
Tap any card to see what we work on together and what you walk away with.
Tap a lesson. These are the ideas behind everything I'll teach you and your team.
Staff don’t do what you say — they do what you do. Great small businesses are built by owners who learn to lead, not just manage. That’s why team training comes first.
From the Yellow Pages to Google, I’ve seen every kind of advertising. Word of mouth, reviews and showing up for your customers still beat expensive ads almost every time.
Busy and profitable are not the same thing. Know your numbers every week, buy smart, price with confidence, and you’ll be ready when it’s time to borrow or expand.
A business that runs without you is worth more, is easier to fund and gives you your life back. Start preparing years before you think you need to.
I'll tell you the hard thing kindly — once, clearly, and then help you fix it.
Trained, confident people beat bigger competitors. Investing in them is the best play you can run.
You don't have to become a corporation to be a great business. I'll never push growth you don't want.
Most small business owners never get an adviser. Big companies have boards and consultants; the plumber, the restaurant owner and the shop on the corner figure it out alone. I started Consultary to change that — to be the person across the table who says, "This is fixable. Here's the play."
— Sal Torres
30 minutes, no pitch. Tell me what's going on, and I'll tell you honestly whether I can help.
Or call or text (626) 255-4939